Greeen was not yielded purely by the desire to sell. It was incorporated by the wish to enforce sustainable development in our daily lives.

Today sustainable development has become a weapon for commercial use.

The big brands exploit it as a marketing strategy, but often their words are used to conceal their true lack of commitment.

Authorities make it an electoral promise, but their communication hides a cruel absence of will.

Greeen will never deceive you by pretending to be perfect; it will be the best it can be, to satisfy all your needs, hence, bringing more to your daily life.

However, Greeen will never lie to you: Greeen’s actions will be transparent and its matters will be coherent.

What Greeen aspires above all, is that sustainable development becomes a shared reality, and a common desire.

We have to move from the simple principle and enter into the actual practice of it. But for this to become a reality, it is essential to close the gap between sustainable development and the notion of pleasure.

Nevertheless Design has always imagined the world of tomorrow and transformed it into the desire of today.

And that’s what Greeen is about, after all: the unseen association of two notions that everything dissociates, the Beautiful and the Responsible.

Greeen wants to believe in the reconciliation of this ideal lifestyle Beautiful and Responsible and its diffusion to everyone.

Thus Greeen will do its utmost to offer you what is best in terms of eco-design.

However, because sustainable development is not only a beautiful object that is well conceived and brilliantly presented, Greeen wants also to:

• Show everyone that the difference between an eco-design product and an equivalent; product is no longer about the price;
• To participate in Fair Trade whenever possible;
• To use eco-friendly modes of transport,
• To practice green marketing,
• To comply with the rules set out by Corporate Social Responsibility,
• To calculate its ecological impact and clearly explain it to you,
• To calculate its carbon footprint, compensate for it and explain it to you.

Greeen will do its best, but Greeen also depends on your guidance, to direct and improve our standards.

Design is a personal pleasure.

Sustainable development can only be a common objective.